WordPress and Magento. To integrate or not

Blogging is the big part of company’s marketing activities and blog extensions are widely needed as a part of web-site. Therefore these two very powerful platforms are often integrated together. Magneto is used for  managing products, inventory, sales, payment gateways and pages, while WordPress is for blog posts.

Why WordPress?

• First of all, there are two main reasons to add a blog to your web-site. The first is community interaction. The second is SEO content generation. And for both purposes, WordPress is the fully functional solution.

The rich SEO features built into WordPress like:

• pingbacks, which notify your website when someone posts an article about it
• trackbacks, which notifies a website when you post an article referencing it

These features are free at WordPress and create a rich network of backlinks. None of any Magento extensions provide these features.

• The Magento WordPress Integration is invisible to your end user

You have the ability to customise the fields you need . WordPress  skin is identical to your Magento theme and vice versa, you can leave your CSS files and graphics in the Magento instance.

• Flexible WordPress Plugins

There are thousands of  WordPress plugins that can improve and add the huge amount of  features and functionality to your WordPress blog.

Learn IT Delight’s successful stories based on Magento and WordPress integration:

Bringing it all together, Magento and WordPress integration  gives the user the full flexibility of WordPress and the powerful product inventory system of Magento. Building an e-Commerce store, you can use Magento as a backend and WordPress as a frontend.

WordPress blog integrated on Mangento website is the great way to promote your online store and bring more customers to your online business.